Description:

This GEnx print campaign was created to celebrate the long-distance travel made possible by GE’s new engine technology. Power Creative produced a series of destination-focused regional ads designed to raise awareness and connect the engine’s capabilities to the experience of travel.

The campaign required blending photography with CG elements so the final images felt completely photographic. The turnaround was tight, but the work was a lot of fun, and the final results were well received by both the team and the client. One detail I will never forget: the shoe featured in the ad belonged to a friend, which makes this one a little extra memorable.