Description:

The GE9X Engine project was a large-scale technical visualization effort created with Power Creative for GE Aviation. Because aviation marketing often begins long before an engine is physically built, CG imagery plays a critical role in helping sales, communications, and engineering teams present complex products before anything exists to photograph.

At this stage, an engine is sometimes referred to as a “paper engine” — actively engineered, actively sold, but not yet manufactured. The job required transforming evolving CAD data into polished, accurate, and flexible visuals that could support everything from high-profile sales presentations to trade show graphics, web content, print materials, and immersive video.to production, since stereo rendering requires separate left-eye and right-eye image sequences and significantly increases render time, review complexity, and post-production handling. The final work was created to be viewed as an immersive 3D presentation, giving the engine a more dramatic sense of scale, depth, and presence.

GE9X New Product Release Video

One major part of the project was a stereoscopic 3D introduction video created for GE Aviation’s chalet at the Farnborough Airshow. Stereoscopic production added a major technical layer, requiring separate left-eye and right-eye render sequences, expanded review workflows, and significantly more render time. The final piece was designed to give the GE9X a stronger sense of scale, depth, and presence in a dedicated theater environment.

The video combined CAD conversion, 3D production, look development, animation, rendering, compositing, and stereoscopic development. The project went on to receive two Silver Louie awards: one for Elements of Advertising — Visual — Animation or Special Effects, and another for Collateral Material — Sales Promotion — Audio/Video Sales Presentation.

Sales, Web & Trade Show Imagery

In addition to the stereoscopic video, we created a broad library of still imagery for GE9X sales and marketing materials. These visuals ranged from massive renders for trade show walls and multiplexed monitor displays to smaller images used in print, web, and mobile applications. Some assets were created specifically for digital use, while others were originally developed as large-format graphics for the Paris Air Show in 2015 and later repurposed across other marketing channels.

This part of the project required close collaboration between engineering, marketing, web, and creative teams. GE engineers provided evolving CAD data, while art directors and designers defined the visual needs for each usage. My responsibility was to turn highly technical source material into imagery that was accurate, visually compelling, and flexible enough to work across many different formats.

Collaboration & Technical Accuracy