Project Credits:

Company: Merck

Agency: Stewart & Associates

Primary Software Utilized:

3D Studio Max, VRay, After Effects, Premiere

Contributions:

3D Production, Animation, Rendering, Post Production, Image Generation

This animation for Merck Animal Health explains the science behind Safe-Guard® dewormer, showing how fenbendazole targets dangerous internal parasites in horses while remaining safe for the animal. Through a mix of live-action horse footage, product shots, and detailed microscopic 3D animation, the video visualizes how the treatment disrupts parasite cell function and supports safe, effective parasite control.

Ew Worms!

As you can imagine creating some of these shots let to some real gnarly google searches!

Real Scientific Data

With reference like this, I was able to pulled from scientific databases to obtain 3D models of actual molecular structures!

Zoom Way In

In order to create these shots I had to have my 3D camera zoom in fromt he full outside of a 3D horse all the way into sub-microscopic levels. It was an interesting effect to achive.

Product Imagery

After the 3D and video production wrapped up I also delivered 3D product hero imagery of the products for their marketing campaign. Multi-use of the 3D effort is always a good weay to get more use out of the 3D efforts.