Description:

For the 2016 Louisville Ad Federation Louis Awards, I created the presentation materials used throughout the event, including this animated idle loop for the venue displays. The animation was built from a 3D scan of the Louis Award itself, turning the physical trophy into a polished motion graphic element for the show environment.

The piece was designed to run before and after the main presentation as the audience gathered, found their seats, and moved through the event. It needed to feel elegant and branded without becoming distracting, so the motion was kept smooth, subtle, and atmospheric while still giving the screens a refined visual presence.