GE Aviation ACS

Project Credits

Agency: Power Creative 2015

Software: 3D Studio Max, VRay, After Effects

My Contributions: Concepting, Storyboarding, 3D Modeling, Animation, Rendering

The GE Systems ACS job was one of the simplest looking yet most challenging jobs I've completed in a while.  The product is a modular system that can be applied to any aircraft platform, this was a big hurdle to overcome when trying to tell their benefits story.  I gravitated towards this illustrative polygonal style as a visual solution because it eliminated some of the configuration and branding concerns that would remain outstanding if everything were rendered with traditional photorealistic means.

Just as importantly, the polygonal style is aesthetically super rad looking and was a lot of fun to figure out.  I have admired the style but had never seen the technique animated before. This provided some interesting and unexpected challenges.

GE Aviation ACS

Project Credits

Agency: Power Creative 2015

Software: 3D Studio Max, VRay, After Effects

My Contributions: Concepting, Storyboarding, 3D Modeling, Animation, Rendering

The GE Systems ACS job was one of the simplest looking yet most challenging jobs I've completed in a while.  The product is a modular system that can be applied to any aircraft platform, this was a big hurdle to overcome when trying to tell their benefits story.  I gravitated towards this illustrative polygonal style as a visual solution because it eliminated some of the configuration and branding concerns that would remain outstanding if everything were rendered with traditional photorealistic means.

Just as importantly, the polygonal style is aesthetically super rad looking and was a lot of fun to figure out.  I have admired the style but had never seen the technique animated before. This provided some interesting and unexpected challenges.

Technical Hurdles

As simple as the content seems, it was packed with technical problems to solve.  A simple example of this would be the sky and clouds in the establishing shot.  I thought it would be really interesting to have the clouds roll and have the subtle sky animation to break up the static landscape. That creates a simple problem, how do you move a sky made of triangles and not have it feel flickery or distracting, but smooth and natural feeling as the intended mood of the piece is supposed to convey?  Here are some work-in-progress tests created during production that show how some of the effects I had to work through came to be.  Much of the piece required scripting and unconventional uses of 3D Max's tools.

Technical Hurdles

As simple as the content seems, it was packed with technical problems to solve.  A simple example of this would be the sky and clouds in the establishing shot.  I thought it would be really interesting to have the clouds roll and have the subtle sky animation to break up the static landscape. That creates a simple problem, how do you move a sky made of triangles and not have it feel flickery or distracting, but smooth and natural feeling as the intended mood of the piece is supposed to convey?  Here are some work-in-progress tests created during production that show how some of the effects I had to work through came to be.  Much of the piece required scripting and unconventional uses of 3D Max's tools.