Certair Product Launch Visualization

Project Credits

Company: Certair.co

Software: 3D Studio Max, VRay, After Effects

Contributions: CAD conversion, 3D Production, Animation, Rendering, Image Generation

In early 2024, a new startup in the air purification certification space,  Certair, approached me to create product visualizations. Their robotic system scans high-purity filters with precision and consistency—solving a long-standing issue with field testing variability.

I started with the logo and made a stinger video they could use in front of presentations.  This was a good use of time while they gathered CAD models and references for me to start with.

Sometimes, you have to see it in order to sell it—but you can’t sell what isn’t finished. A classic chicken-and-egg scenario.

Their FlexiScan and IsoScan systems (see: Certair Products) required still imagery and motion content across web, print, and display formats.

At the time, Certair's products hadn't been finalized or launched, but they needed high-quality visuals for marketing, trade shows, and investor outreach. This is where CGI becomes essential: helping clients sell a product before it's physically ready.